If you’re like most people, you probably check your email multiple times a day. But how many of those emails are actually read? According to a recent study, the answer is surprisingly low. The study, conducted by email marketing company MailChimp, found that only 36 percent of emails were read within the first 24 hours after they were sent. And even more shockingly, only 22 percent of emails were read within the first seven days. So what’s causing this decline in email reading? According to MailChimp, it’s likely due to people’s busy lives and the increasing number of distractions available online. In order to combat this trend and encourage people to read their email more often, MailChimp suggests using automated messages and including valuable content. ..
This option is subtly different from the default number that appears in the Gmail browser tab when you’re in the Inbox.
This number shows you how many unread emails you have in your Inbox, but it only shows you that number when you’re actually in the Inbox. If you’re in any other Gmail folder or location, it disappears.
Gmail gives you the option to enable an unread message icon in the header that works no matter where you are in the Gmail website.
To enable this, click on the setting gear icon found on the right side of the screen, and then select “See All Settings.”
Click on the “Advanced” tab.
Scroll down to the “Unread message icon” option, click “Enable,” and then select “Save Changes.”
Gmail will refresh, and from now on, the email icon in your Gmail tab will always have the number of unread messages displayed, no matter where you are in Gmail.
To turn this feature off, go back to Settings > Advanced and disable the “Unread Message Icon” option.
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