The two companies announced on Thursday that they are working together to make it easier for users to find content on both platforms. Google will provide a “suggested queries” feature for Reddit users, and Reddit will add a “related searches” box to its search results. The move is part of an effort by Google and Reddit to increase the visibility of each other’s content. According to a blog post from Google, the partnership will help users “find the best content from both platforms even faster.” Google and Reddit have been competing against each other for years now, with each company trying to gain an edge over the other. This partnership could be seen as an attempt by both companies to build a stronger relationship and work together more closely. ..
Google said in a blog post this week, “Forums can be a useful place to find first-hand advice, and to learn from people who have experience with something you’re interested in. We’ve heard from you that you want to see more of this content in Search, so we’ve been exploring new ways to make it easier to find. Starting today, a new feature will appear when you search for something that might benefit from the diverse personal experiences found in online discussions.”
Google Search on mobile devices can now include a “Discussions and forums” section, which appears between normal search results. The area highlights relevant threads from forum sites — Google used Reddit, Quora, and Edmunds as examples. It’s similar to a feature that Brave Search, a competing web search engine, added back in April. DuckDuckGo also embeds content from certain forums in search results, such as Stack Overflow answers.
The new functionality isn’t a full replacement for site-specific web searches, but it can be a helpful insight alongside traditional search results. Google is also experimenting with changes to its search algorithm intended to hide spam results, especially articles generated mostly (or entirely) with artificial intelligence tools.
Source: Google
